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Introducing The FIRST Truly Clean Eau De Parfum

In a world where personal care and beauty products line the shelves of our favorite stores, fragrance reigns supreme. From perfumes to lotions, candles to cleaning supplies, the allure of a pleasant scent is undeniable. However, lurking beneath the surface of these delightful aromas lies a hidden danger, one that often goes unnoticed and unregulated: the dangers of fragrance.

For decades, the fragrance industry has operated under a veil of secrecy, shielding its formulations from scrutiny under the guise of trade secrets. This lack of transparency has allowed companies to include a myriad of potentially harmful chemicals in their products, with little to no oversight or regulation.


The fragrance industry itself has a safety, sustainability, and secrets problem.


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One of the most concerning aspects of the fragrance industry is the infamous “fragrance loophole.” This legal loophole allows companies to simply list “fragrance” or “parfum” on their product labels, without disclosing the specific ingredients used to create the scent. This means that consumers are left in the dark about the potentially toxic chemicals they are exposing themselves to on a daily basis.

Studies have shown that many of the chemicals commonly found in fragrance formulations, such as phthalates, synthetic musks, and allergens, can have detrimental effects on human health. These chemicals have been linked to a range of health issues, including allergies, respiratory problems, hormone disruption, and even cancer.


read more: Toxic Chemicals to Avoid


Personal note:

As a mom to a child who was diagnosed with cancer at 9 years old, I implore you to look into the dangers of fragrance in your home. Of course, cancer is rare- I don’t say this to scare you. But if I can save anyone the heartbreak of watching their child suffer through cancer, I will shout it from the rooftops.


The lack of regulation in the fragrance industry is not only a threat to consumer health but also to the environment. Many fragrance ingredients are persistent organic pollutants, meaning they do not break down easily and can accumulate in the environment over time, posing a threat to wildlife and ecosystems.


If there is only ONE change you can make in your personal care, let it be fragrance.


If you love fragrance, there is now a safe option!

Beautycounter, a trailblazer in the clean beauty movement, has now launched a line of clean eau de parfum that aims to close the fragrance loophole once and for all. By using only safe and non-toxic ingredients in their formulations, Beautycounter is setting a new standard for transparency and accountability in the fragrance industry. It has taken Beautycounter 10 years to formulate their fragrance line, which is due to their strict product regulation and development. In doing this, Beautycounter has increased the banned ingredients on their “Never List” to 2800 chemicals they will never use. 


Here’s why nobody does it cleaner than Beautycounter’s Eau De Parfum:

  1. Unmatched ingredient safety
  2. Full ingredient disclosure
  3. Tested for sensitive skin
  4. EWG certified
  5. Advocacy for safer fragrance


With their clean eau de parfum, Beautycounter is not only providing consumers with a safer alternative to traditional fragrances but also shining a light on the need for greater regulation in the industry as a whole. By advocating for stricter labeling requirements and ingredient transparency, Beautycounter is leading the charge towards a future where fragrance is truly clean and safe for all.

The dangers of fragrance and the lack of regulation in the fragrance industry are issues that cannot be ignored. It is time for consumers to demand greater transparency and accountability from companies, and for regulators to step in and ensure that the products we use on our bodies and in our homes are safe for both us and the planet. With initiatives like Beautycounter’s clean eau de parfum, we are one step closer to achieving that goal.





Interested in joining the mission and becoming an advocate? Click below for more information:

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