Can you even believe October is here already?! How did we get here? It must be because I am getting old that time passes so quickly, right? 😉
Anyway, because I am getting so old…ahem…so busy…I decided I need to get even more organized with my blog. Up until now, I have been somewhat organized. I do use a planner and my Power Hour Checklist and both of those have helped me a great deal. However, with fall comes extra activities and meetings and volunteer opportunities and playdates, etc. I’m sure you know how it is! I realized I need to be even more productive with my time if I want my business to succeed without interfering with my family time. This may or may not work for you , depending on your personality type, but I say you give it a try for a month and see how it works out for you. I have a feeling you’ll love it!
There are so many Editorial Calendars out there – you could search them all day long. I decided I wanted mine to be pretty, simple and effective. It needed to do the job and not overwhelm me. Sometimes I get into planning perfection mode and then end up never starting because my printable will never be quite up to par. Anyone else a Type A like me?
If you are new to using an Editorial Calendar, you may not understand how it will help you with your blog organization. This is a way to plan out your posts for the month, so you can see what is upcoming, what you need to work on, when you need to publish, etc. You can also theme your months very easily when you have all your posts planned out. This doesn’t mean you need to write out your posts a month ahead of time, but it does give you that freedom to start earlier because you know what is coming.
You’ll notice that there is a space up top to label the month you are planning. I then use the blank lines to brainstorm any ideas floating in my head for the month. Not all of these ideas make it into my calendar, but I am able to see which ideas flow together and which posts may need to wait for next month.
Once I have my brainstorm posts written down, I am able to plug them into the month, based on my schedule and how they work together. I aim to have about seventy percent of my posts be evergreen content, or content that people will use all year. I take my readers into consideration, as well as the time of year. I can see ahead of time if there is a holiday coming up that I could write a post about, or if I know most of my readers are moms juggling a full schedule like me, I may decide to create a post about simple meal planning using your crock pot. The larger benefit is that I am able to pre-plan and coordinate an entire month of posts, without feeling like I am losing my mind.
You can also use this calendar to prepare the steps involved with each post. Once you have your post idea written in the date, you can work backwards and schedule the day you want to take and edit pictures, create a product, send an email….All of this can go on your calendar.
Make sure you set a realistic goal of how many posts you can write each week. There is no point in having a beautifully filled out calendar if you fall short each month. If your schedule allows only one post a week, stick with that and be consistent. Write it down on the same day each week and follow the routine.
Another tip: once I finish a post, I highlight it on the calendar in yellow. That way I know it is edited, and ready to be published. Once I publish and promote a post, I then highlight it in purple. Again, this may be a little too much for you, but it is a way of keeping me organized and on schedule…and I love checking off lists 🙂
Do you use an Editorial Calendar yourself? Has it made a difference for you?
If you haven’t used one, do you think it will help you?